Corporate Video Script Length Guide: How Many Words Per Minute?

When planning a corporate video, one of the most common questions we hear is: “How long should the script be?” It’s a vital question, as the right script length ensures your message is delivered clearly, concisely, and effectively within your target video duration. At Headshot Company, we believe in impactful video without unnecessary fuss. Understanding script length is key to achieving that, helping you get your message across perfectly, whether it’s a quick update or a detailed explanation.

The Golden Rule: Approximately 125-150 Words Per Minute

While there’s no exact science, a widely accepted guideline in video production is that a comfortable speaking pace for a typical corporate video or interview translates to approximately 125 to 150 words per minute (WPM). This range allows for natural delivery, pauses, and the integration of supporting visuals without feeling rushed or dragging. Factors like the speaker’s natural pace, the complexity of the subject matter, and the desired tone can influence this slightly.

Script Lengths for Headshot Company’s Corporate Video Packages:

Based on this guideline, here’s an approximate word count for the script lengths that align with our popular corporate video packages:

• For a 1-Minute Corporate Video:
  • Approximate Script Length: 125 – 150 words
  • Ideal For: Quick announcements, social media snippets, short brand introductions, or a concise overview of a single product/service feature. This length is perfect for grabbing attention and delivering a sharp message.
• For a 2-Minute Corporate Video:
  • Approximate Script Length: 250 – 300 words
  • Ideal For: Client testimonials, executive updates, more detailed product demonstrations, or a focused dive into a specific company initiative. This allows for a deeper narrative while maintaining viewer engagement.
• For a 3-Minute Corporate Video:
  • Approximate Script Length: 375 – 450 words
  • Ideal For: Comprehensive brand stories, in-depth explainer videos, recruitment overviews, or event highlights with multiple speakers. This duration provides ample time for rich storytelling and detailed information delivery.

Tips for Writing Your Video Script:

• Focus on Key Messages: Prioritise what absolutely needs to be said.
• Write for the Ear: Read your script aloud to check for natural flow and rhythm.
• Keep it Conversational: Avoid overly formal or jargon-filled language.
• Visual Cues: Think about what visuals will accompany each part of the script.
• Practice: Encourage your speakers to practice the script to ensure a smooth delivery.

Conclusion:

Understanding the relationship between script length and video duration is a crucial step in planning an effective corporate video. By adhering to these guidelines, you can ensure your message is clear, concise, and perfectly paced for your audience.