Headshot Company recently delivered a highly engaging expo headshot booth at Learning Technologies 2024 for Totara. 

Totara is a global company that makes talent development software for organisations such as the NHS and Amazon. As the main sponsor of the 25th Learning Tecnologies Conference, they were keen to make the most of their investment in the show, which included sponsoring the main meeting and cafe space.

Expo Headshot Booth
Expo Headshot Signup



Leads Captured

Prior to the expo, we worked with Totara to plan where the headshot booth should be positioned. We decided on building a corner space into their stand design where we would shoot headshots. Building the space into their stand meant that we could include a grey ‘backdrop’ and would not need to set up background supports at the event. We also set up a custom capture form for Totara, meaning they could filter out potential customers from the data collected during registering for a headshot. 

The day before the event, we headed to the Excel and set up our shooting space. This included positioning QR codes around the stand that guests could use to register for their free headshot. In advance of the show, Totara also promoted the headshot giveaway on their social media channels.

Over the two days, we photographed over 400 people. Donna was playing two roles- assisting James and also helping drive traffic to the stand. The images and data from the expo were delivered to Totara in a matter of hours after the event.

James and Donna from Headshot Company are the perfect addition to any trade show presence. In an endless sea of gimmicks, their professional headshots cut through the noise effortlessly and attracted many visitors to our stand. 


James has a real talent for putting people at ease, capturing high-quality headshots that people love. Donna’s skill in engaging with attendees significantly increased the draw towards our stand, and enabled our own staff to focus on deeper conversations and demoing. 

Together they’ve successfully tackled the challenge of proving ROI for us, providing us with a substantial list of contacts within hours after the event. They are highly professional, super friendly and deliver outstanding results. Needless to say we’ve already rebooked them for next year’s event. 

Jules Engel – Totara

I just wanted to say thank you for the headshot; this is definitely one of the best conference give-aways I have seen in the last 10 years.

Anton B – Delegate

Sure, you can hand out candy, pens or stress balls, but this is SOOOOO much more valuable. Well done Totara for thinking outside the box!

Sarah L – Delegate

Huge thanks for the headshot. I love it! I will certainly be suggesting Totara be considered for any of the pharma companies I consult with.

Carole L – Delegate

So what’s included with our trade show headshot booths?

  • A multi award-winning headshot photographer
  • Full portable studio set up incl. backdrops and lighting
  • Headshot Company assistant to capture data
  • One fully retouched image per delegate
  • Data collation (spreadsheet)
  • Image distrubution – with your branding (optional)

Headshot Company are specialists in delivering expo and trade show headshot booths at events and trade shows of all sizes. If you would like to find out how a headshot booth could be integrated into your next event, get in touch.

Interested in a headshot booth at your next expo?

Headshot Company