Headshot Booth at Convening EMEA 2025 Rotterdam

Partnering with a globally recognised association like PCMA (Professional Convention Management Association) for their European event, Convening EMEA 2025, provided a significant opportunity to showcase the Headshot Company’s capabilities on an international stage.

Held in Rotterdam, Convening EMEA 2025 required a sophisticated and high-value delegate amenity that would drive foot traffic, generate measurable engagement, and perfectly reflect PCMA’s professional brand standards. Our brief was clear: deliver a truly professional, streamlined service that elevates the delegate experience and acts as a successful headshot activation.

Elevating Delegate Value with a Professional Headshot Activation

For any major conference or trade show, finding a memorable and functional conference activation idea is key. PCMA needed more than just a novelty; they required a professional service that offered tangible value to their attendees, many of whom were industry leaders and meeting professionals. Our solution was to deploy our high-impact conference headshot booth, staffed by our expert team, guaranteeing a seamless, quick, and high-quality process. We ensured delegates received a professional LinkedIn headshot instantly, turning a standard event touchpoint into a valuable career resource.

The execution focused heavily on efficiency and polish. Delegates enjoyed a professional studio experience complete with expert direction, lighting and instant image delivery. Guests were also able to select their favourite image for retouching too! The headshot activation was integral to the event’s success, transforming a section of the floor into a destination that offered significant personal value to every visitor.

“We were delighted to have the opportunity to have the Headshot Company participate with us at Convening EMEA 2025 in Rotterdam. James and Donna provided a truly professional service and a quick turnaround time including the opportunity for touch ups. We hope to secure a partner for 2026 so that we can invite Headshot Company to join us at the 2026 edition of Convening EMEA in Lisbon. If you want a truly engaging and professional activation at your event, you need to secure Headshot Company.”

– PMCA

Beyond delegate value, the headshot booth also served as a sponsorship opportunity, delivering high-level brand visibility. At Convening EMEA 2025, the activation was sponsored by Events DC, allowing the organisation to align its brand directly with a service of immense professional value to the delegates. This integration of the sponsor’s presence into a positive, memorable delegate experience demonstrates how Headshot Company can transform a sponsorship investment into powerful brand association and measurable engagement.

As you can see in the video below, the headshot activation was a hub of activity throughout Convening EMEA. The hundreds of visitors to the stand were a testament to the popularity and perceived value of the service among attendees.

Headshot Company’s position as a market leader in event headshot booths is a result of delivering a flawless, scalable workflow across the UK and Europe since 2016. We don’t just set up a camera; we deploy a comprehensive, professional studio proven in major venues from the ExCeL London and Manchester Central to RAI Amsterdam and FIRA Barcelona. This unmatched operational experience, trusted by clients like BBC Studios, Chelsea FC, Amazon, Forbes and PCMA, ensures flawless execution, superior image quality, and reliable lead generation and data capture. This dedication to precision makes us the clear and dependable choice for high-stakes corporate events.

The quality and consistency of this service come directly from James and Donna, the husband-and-wife team behind Headshot Company. With over two decades of combined experience in corporate photography, their personal commitment ensures every client receives a smooth, professional, and friendly experience. We are personally invested in making your event activation a success, providing a unique blend of technical mastery and deeply client-focused service that is unrivalled.