Driving Booth Engagement for AWS at Fal.Con Barcelona
We recently travelled to the iconic Fira de Barcelona for CrowdStrike Fal.Con Europe. Our mission? To partner with Amazon Web Services (AWS) and deliver a high-energy Live Event Headshot Experience designed to maximise booth traffic and create a meaningful takeaway for attendees.
Building on our successful delivery at the Amsterdam event the year prior, we integrated our sleek, mobile studio directly into the AWS stand in Barcelona. The success of a booth activation at this scale relies on speed and friction-less delivery, which we achieved through our unique high volume workflow, enabling us to capture headshots for hundreds of guests over the two-day event.
I have worked with James and Donna from Headshot Company for multiple years at one of our most important events. Their on-booth headshot experience is seamless and booth visitors are thrilled to get their professional headshot taken. Thanks to Headshot Company, our booth traffic and attendee engagement has increased exponentially. I can’t wait to work with Headshot Company at our next event.
EMEA Partner Marketing Manager, Amazon Web Services
Why a “Headshot Experience” over a “Photo Booth”?
While many exhibitors opt for traditional photo booths, AWS chose our Live Event Headshot Experience to provide a high-value, professional service. In the cybersecurity industry, personal branding is paramount.
Fira Barcelona is one of the largest venues in Europe, and CrowdStrike Fal.Con is a high-traffic, high-energy environment. To ensure the AWS booth remained a hub of activity without becoming congested, we deployed our proprietary instant-delivery workflow.
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Zero Friction: Attendees don’t wait for days; they receive their private gallery links via email before they’ve even left the booth.
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Data Privacy: Using secure, individual galleries ensured that even in a venue with thousands of people, every guest’s data remained private and secure—a critical requirement for a cybersecurity event.
Europe’s Leading Provider of Live Event Headshot Experiences
Operating at an event like Fal.Con Europe requires more than just technical photography skills; it requires an intimate understanding of international event logistics. As Europe’s leading provider of Live Event Headshot Experiences, we have spent years refining a workflow that is as mobile as it is professional.
From our base in the UK, we regularly support global brands across the continent’s major exhibition hubs—including London, Amsterdam, Rotterdam, Frankfurt, The Hague, and Barcelona. Our team is fully equipped to handle the complexities of international travel, venue load-ins, and the high-pressure environment of world-class corporate events.
Whether we are working with AWS in Barcelona, PCMA in Rotterdam or ZScaler in The Hague, our clients trust us to deliver a consistent, premium brand experience regardless of the destination. We don’t just show up and take photos; we provide a turnkey engagement tool that works anywhere in the world.
Ready to Elevate Your Next Conference?
In the crowded environment of a modern conference, standing out is no longer optional. As we proved at Fal.Con Europe for the second year running, a professional, high-energy headshot activation is the most effective way to turn passive foot traffic into meaningful brand engagement.
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