The Ultimate Expo Hack: How to Mine an Expo Without Setting Foot Inside

 How to Conquer the Expo Without Even Going: The Headshot Lead Magnet Strategy

Trade shows and expos are a goldmine for lead generation, but they can be expensive and time-consuming. Sending your team, setting up a booth, and engaging attendees requires a significant investment. But what if you could capture all the benefits without actually being there? Enter the headshot booth strategy.

Imagine this: a professional headshot booth, strategically placed within the expo hall, covered in your branding, flashing lights, queues of people, drawing attendees in like moths to a flame. That’s exactly what we do at Headshot Company. We set up a fully equipped studio, complete with lighting, backdrops, and an expert photographer. Also included is a Headshot Company assistant who is a master at engaging attendees and driving traffic to our booth. We create a buzz, offering high-quality headshots that attendees love – and it’s completely free.

The Lead Generation Power of a Headshot

Everyone wants a professional headshot. It’s a valuable giveaway that attendees can use on LinkedIn, their website, or for marketing materials. Our headshot booth acts as a magnet, drawing people in and creating opportunities for conversation. We capture their contact information (and whatever other details you might be interested in) in exchange for the headshot, providing you with a qualified lead list. The data we capture is entirely customisable and we don’t use badge scanners. Unlike disposable swag, a headshot is a lasting reminder of your brand. Attendees will use it long after the expo is over.

The Ghost in the Machine

Here’s the best part: you don’t even need to be there! We can act as your “ghost” at the expo, capturing leads on your behalf. This is a game-changer for businesses that:

• Lack the resources: Save on travel, accommodation, and staffing costs.
• Have limited capacity: Focus your team on other priorities while we handle lead generation.
• Want to target specific shows: Expand your reach without stretching your team thin.

Proven Results

We consistently generate hundreds of leads per day – sometimes up to 400! We’ve partnered with leading companies like CrowdStrike, Amazon Web Services, Kaltura, Totara, and Uniphore, consistently exceeding their expectations. But don’t just take our word for it- here’s what some of our clients have to say: 

If you are looking for a way to gather data from an expo, trade show or conference, but don’t have the capacity to attend in person- we’d love to talk about how our headshot booths can help.