Expo stands are a great way to promote your business, collect data and generate leads, but it can be difficult to stand out from the crowd. Here’s the five best ideas for getting the most out of your next trade show.
5 – Educational Workshops and Seminars
This is a great way to position yourself as an expert in your field and build relationships with potential customers. You can offer workshops on a variety of topics, such as how to use your product, industry trends, or best practices. Offering access to these seminars can also be a part of your marketing leading up to your expo or trade show.
4 – PRODUCT DEMOS
This is a great way to show potential customers how your product works and how it can benefit them. You can also use product demonstrations to collect feedback and identify new opportunities. Product (or service) demos also give delegates the opportunity to get hands-on with what you are offering.
3 – COMPETITIONS
Who doesn’t love a little healthy competition? Runing free-to-enter competitions at trade shows is a great way to collect data, and it very cost-controllable. Set your budget, offer the best prize you can for that budget and offer delegates the chance to enter by simply completing your entry form. This form can have fields for specific data for nurturing after the show closes.
2 – Use Social Media
Use social media to promote your expo stand and encourage visitors to follow you. You can also use social media to run contests, giveaways, and live Q&A sessions. LinkedIn is a fantastic platform to use before, during and after your trade show.
1 – EXPO Headshot Booths
We may be slightly biased, but we think this is the ULTIMATE trade show engagement idea. Offering free headshots to delegates gives you the best of all the other ideas in one. Headshot booths turn your stand into a delegate magnet! You get the data you care about most as part of the signup process, they get a profesionally shot, beautifully retouched headshot and a lasting memory of your brand. You can find out more about our expo headshot service here.
OTHER TRADE SHOW STAND IDEAS
Here are some additional tips for creating an engaging expo stand:
- Make your stand visually appealing. Use bright colors, bold graphics, and eye-catching displays to attract attention. Your stand should also be well-organized and easy to navigate.
- Have a friendly and welcoming staff. Your staff should be knowledgeable about your products and services, and they should be able to answer visitors’ questions in a clear and concise way.
- Offer refreshments. This is a great way to encourage visitors to stay at your stand for longer. You can offer coffee, tea, water, or snacks.
- Collect business cards. Make sure you have a way to collect business cards from visitors so that you can follow up with them after the expo.