In today’s digital world, it’s more important than ever for companies to have a strong online presence. One way to improve your website is to include photographs of your staff. This may seem like a small thing, but it can actually have a big impact on your visitors.
Here are just a few reasons why companies should have photographs of their staff on their websites:
It makes your company more relatable.
People want to do business with other people, not faceless corporations. Seeing the faces of the people who work at your company can help visitors feel more connected to your brand and more comfortable reaching out to you. It makes your business more approachable, and can also help with building your social media audience if you add links to your employees LinkedIn profiles for example.
It Builds Trust.
When visitors see that your team is made up of real people, it makes them more likely to trust your company. This is especially important if you’re selling products or services online. It makes your business seem more legitimate.
It shows off your company culture.
Your staff photos can give visitors a glimpse into what it’s like to work at your company. If you have a young and dynamic team, for example, your photos can help you attract top talent.
Build your talent pool.
Many job seekers look for companies with a strong online presence and a commitment to transparency. Including photographs of your staff on your website is a great way to show potential employees that your company is a great place to work.
Want staff photos on your company website?
We have worked with hundreds of businesses shooting individual departments and entire companies. If you’d like to discuss employee photographs for your business, get in touch.
ABOUT THE PHOTOGRAPHER: James Kenny
Photographer & Founder of Headshot company
James is a multi award-winning photographer who has been commissioned to work in more than fifty countries since he started freelancing in 2001.
His client list includes some major names, such as Mercedes Benz, Audi, BBC, NHS, Tesco, Shell, Kier, Bovis Homes, Barclays, Nationwide, Etihad, Emirates and Gulf Air.
In 2016 James set up Headshot Company with a view to providing high quality commercial level portraits and headshots to smaller companies and actors.
James lives in Thrapston, Northamptonshire, with his wife, two sons and cockapoo.